Customer
/ Product Rationalization (CPR)
Many companies are aware that more than 80% of their profits are
generated by fewer than 20% of their customers and products. However,
companies are typically unsure exactly which customers and products
are most profitable. In addition, many companies are unclear which
customers and products are unprofitable.
REVIVE
PROFITABILITY
WITH CPR! |
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Do
you know if all of your products are profitable? |
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Have
you acquired a business and captured all of the benefits
from rationalizing customers, products, and plants? |
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Are
your total costs to serve customers understood? |
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Do
you know if your CRM systems are actually making it easier
for low profit customers to buy low profit products? |
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Do
you have a process to review customer and product profitability
on a regular basis? |
|
|
O&A's
CPR will breathe new life
into your company. We accomplish this by: |
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Applying
the O&A CPR
Diagnostic™ to size the improvement |
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Partnering
with our client to more accurately measure customer/product
profitability |
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Building
an internal team who will make the difficult decisions required
to eliminate certain customers and products |
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Designing
effective communication programs which inform customers and
employees of changes |
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Implementing
systems to maintain the process |
The outcomes
are quantifiable profit improvements. As a result, more attention
and energy is focused on growing both profitable customers and products.
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